While the recession bites harder than ever, the foundations of all businesses are shaking as companies have to come to terms with dropping sales, slower decision making and shrinking advertising budgets.
From the company perspective, the worry is always placed on the pressure to keep control of costs and that inevitably means that a reduction in the workforce may be the first way of reducing overheads to stay profitable.
There are predictions that over one million more job losses will be sustained in the UK alone this year and as job insecurity grows so the search begins for new ways to generate income, build a business and get rich.
The most popular choices that people often dream about are starting their own business if they have an entrepreneurial streak or they research a franchise opportunity as a presumed safer bet.
To start a small business from scratch requires considerable investment in terms of upfront cash, plus leases and overheads to be accounted for, refurbishment of the premises and of course stock or work in progress and it can take months before any profitability is created to be able to replace your working income.
A franchise business is usually a considerably higher investment and is often seen as a safer option. With an existing market share, products or services, perhaps a well known brand name, help and advice with marketing and a proven system to follow, parting with cash on a return on investment basis for a franchise may seem an easier prospect even if the investment is considerable.
An online business is the newest and most lucrative of the options and therefore often misunderstood and in many cases distrusted. Due to the nature of the internet, business opportunities are numerous, some free to start, some very low in start up capital, some requiring a higher investment of maybe even a few thousand dollars to ten thousand dollars or more but all are competing for your attention when you type into Google the phrase how to get rich.
First and foremost there are no sure bets or easier choices in business either online or offline, no certainty that a franchise will outperform any start up business and no realistic way to guarantee any online business will work, it is all down to the individual and what they are best suited to.
However if you can force yourself to cut through the hype of business opportunities online trying to attract your attention, you will be able to see that these are in fact the new small business models and franchises of the future. The online business model turns the offline overheads to marketing ratio upside down and as internet marketing is still a skill learned by relatively few people, the online business model is very much in the frame if you are looking to create a secure future for yourself and quit the rate race forever.
By reducing the overhead ratio and increasing the marketing budget, the online businesses have the potential for exponential growth over the next few years, the only considerations should be the return on investment of the opportunity itself and the effectiveness of the training available because that will determine how successful your business becomes.
So to summarise, any one of the choices will give you the opportunity to fire your boss, but only one will give you both time and money freedom and that is why the lure of an internet business for many is simply streets ahead of the competition.
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